Most people claim not to “judge a book by its cover,” but when it comes to making decisions as a consumer, that is exactly what they do. Based on pure, visceral emotion, they decide whether or not you deserve their business. This is where branding comes in: branding is all about creating the cover that will judged. It is about creating a perception, a public image of your company, which is to be cherished by many, condemned by few, and remembered by all.
What is Branding?
Whether it’s a local café or a transnational corporation, every business needs a recognizable face. It needs a catchy slogan and a crisp, clean logo. It needs that extra something that transforms products, services and clientele into something larger than life: a brand to be reckoned with.
As an idea, branding is complex and multifaceted. Yet, its goals can be boiled down into a singular concept: awareness. The essence of a well-run branding campaign is about building, expanding and retaining peoples’ awareness of your brand. The clothes they wear, the music they listen to, the cars they drive – these are the things you want associated with your brand, associations that can be attained through various means, including:
- Media Kits
- Business Cards
- CD/DVD Covers
- Magazine Ads
- Car Wraps
- Tradeshow Banners
- Direct Mail
- Product Placement
- Corporate Sponsorship
The True Importance of Branding
Proper branding has the potential to grow your business into the Fortune 500, yet an improperly executed campaign can spell disaster that is irreparable. Strategies must be carefully crafted in accordance with your budget, audience and priorities. Ad copy must be well-written and your logo well-designed. Above all, you must convey to the consumer why your brand is different: why should they choose you above all your competitors? What sets your brand apart?
A given company has only one opportunity to make a name for their self, and that one opportunity mustn’t be squandered due to inadequate planning or funding. At TRC Multimedia, we create the message that will communicate, the logo that will inspire and the media that will engage. We create brands that become larger than life and last for an eternity.
Turning Your Business Into a Brand
The difference between a business and a brand is the difference between Whole Foods and the supermarket, between an iPod and an mp3 player. Businesses come and go, but brands stand the test of time. Businesses are physical – they are people, places and things. Brands are intangible – they are ideas that transcend an office, a staff or a product.
Don’t settle for running a business when branding can turn it into so much more. At TRC Multimedia, we specialize in doing exactly that: transforming businesses into brands! Let us transform your business today!