Your logo is the face of your company
How important is your logo design? That’s like asking how important your personal appearance is when making a first impression. Your logo design is the face of your company and ultimately makes the first and most lasting impression on the public. It is the most basic graphical representation of your company’s products, services and values. A well designed logo will act as the anchor of your company.
Studies have shown, that people will form their opinion of a company within the first few seconds, and nothing can sum a business up as quickly as a well designed logo. That being said do not make the mistakes that other companies have made all to many times by rushing into a design. If you have already made this mistake, then there is no better time than now to look into rebranding. See below for some suggestions on designing a logo.
Logo Design Suggestions
- A good logo will look great in black & white as well as color
- The typeface should compliment the design
- Your logo design should be easy to spot at a glance
- Less is more; an overly designed logo can look cluttered and confusing
If you’re ready for a new logo design , TRC Multimedia can help. Contact us for more information. 855.385.4960