Using Photography for Marketing
There are a few major questions we ask ourselves in this world. Is the unexamined life worth living? If a tree falls and no one hears it – does it make a sound? If I let go of who I am, will I become who I was destined to be? And, of course, is a picture really worth a thousand words?
While we can’t help you with the first few (we’re not philosophers…though we have been known to wax philosophic), we can answer that last one. Is a picture worth a thousand words? Not if it’s a crappy picture.
Using photography for marketing is nothing new. What is new, though, are the amazing things we can do to photos. Just think for a minute about celebrities and Photoshop. If Mick Jagger can look like he’s twenty years old, then we can help you sell your house with pictures. End of story.
And that’s the magnetic power all successful photo marketing campaigns share – the ability to show something in a picture that would takes hundreds of words to describe.
Well, it just so happens that us TRC Multimedia folk are experts at using photos for marketing. We appreciate the beauty in a perfectly captured shot, whether that shot is of a sunset or a plate of food. Let’s use that beauty to get your phone ringing. Sound good?
The Benefits of a Photo Marketing Campaign
The benefits of a successful photo marketing campaign are pretty far reaching. The largest benefit is simply the range of materials photos can be used in.
While you may want to use concert photography to promote your music venue, those same photos can be put on your website, thrown up across various social media channels, and put into media kits.
In this case, a picture is worth far more than a thousand words.
Continuing the concert photography example, let’s talk about social proof. Did you know that social proof is one of the most important parts of any marketing campaign? Showing prospective customers that people have a good time at your venue is critical to moving them from potential to paying. It’s the bridge between using photography for marketing and your bottom line.
What better way to show social proof, to show that your venue is the absolute best, than through pictures of people dancing, laughing, and enjoying live music?
The benefits of a successfully planned and well-executed photo marketing campaign are rich indeed. Find specific examples of how TRC can build your business through real estate photography and others below.
Real Estate Photography
Real estate is a cutthroat market. I’m sure we don’t have to tell you that. It’s obvious to each and every photographer and real estate agent working in the business today.
So, how can you gain a foothold in the world of real estate? Simple – through real estate photography, through capturing the unique beauty of a specific home and showcasing that to prospective buyers.
And that’s where we really shine. We’re pros at real estate photography, especially in the South Florida area. We know which cameras to use for which houses. We know the best time of day to shoot. We know what angles are flattering to kitchens and which angles compliment backyards.
Corporate Headshot Photo Marketing Campaigns
Remember picture day in high school? How everyone would become completely stressed out trying to look perfect for their yearbook photo? Yeah, how much did that suck? You don’t want your business’s photo marketing campaign to be the same, right?
It’s important to show a uniform and professional look for most company’s headshots. That’s just smart branding. At the same time, some company’s want each employee’s headshot to be different, to showcase their unique style and contribution to the business as a whole.
Well, you’re in luck. TRC Multimedia knows how to turn a tedious or stressful corporate photo marketing campaign into something fun. We know how to capture the atmosphere of your business and translate it into beautiful headshots.
Music & Concert Photography Marketing Campaigns
Using photos for marketing music or concert venues is tricky. On the one hand, capturing the perfect shot of people enjoying live music is difficult. You don’t want it to look staged or corny in any way.
On the other hand, concert photography often comes out looking sloppy and that doesn’t turn leads into customers. Concert photography is, at the end of the day, a delicate balance between art and work, between punk and professional.
Let us walk that line for you! Whether you’re a band, a music venue, a promoter, or a certified rock star, your concert photography can also use an upgrade. Let us be that upgrade for you. After seeing our work, you won’t be disappointed.
Why Hire TRC for Your Photo Marketing Campaign?
By now it should be clear that we’re nerds at figuring out how to maximize using photography for marketing campaigns. Seriously, our photo marketing campaigns are the best in the business.
Why hire TRC for your real estate photography needs? Why hire use for your corporate headshots? Why hire us for live music and concert photography? Why hire us for something else completely, like, say, food photo marketing?
Because a picture is worth a thousand words. Take a look at some of ours and give us a call. It’s that simple.