Web design is – and should always be – at the core of any effective marketing strategy. Do you want your landing pages to funnel more leads? Create a call-to-action that stands out. Do you want to show prospective clients a portfolio of your work? Design a slider that’s nothing less than visually stunning.
All of the above require quality web design services, as well as the technical skill and artistic inclination that come with them. Web designers are responsible for the whole look and feel of your website. They determine how your audience uses and engages with it. If, given these facts, you think you can go another second without a gorgeous website design, think again!
What Web Design Entails
Web design is more than simply creating a dozen or so templates on Photoshop. It requires not only skill and technological proficiency, but also something that can be neither learned nor bought: creativity.
The best web designers are those that can intuitively mix and match swatches, color schemes and palettes. They know what fonts and sizes will achieve the desired effect of each and every word. They are always able to attain the perfect, harmonious balance between the opaque and the invisible, the subtle and the obtrusive, the loud and the minimal – all down to the very last pixel.
The Web Design Process
In order to achieve as rich a user experience as possible, web design follows a process that is strictly disciplined, yet allows for a vast margin of flexibility and creative direction. It begins with the creative brief and the designer’s inspiration: what is the color scheme that is to be used on this website? Is the motif professional or whimsical, and which one of the millions of fonts will best convey this essence?
Having established a preliminary idea of what the client desires, web designers proceed to the wireframes. These outline a rough blueprint of your website’s primary features and its functionality: the headers and footers, menus and widgets, titles and body copy, etc.
The final task in a web design project is the mockup, a full-scale representation of what your site will become. The mockup will include everything displayed on the front-end of your website – from the margins and content flow down to every subtle shadow and blur. Then, once you approve of our design, we have our website developers turn this creative vision into a reality.
Why Choose TRC Multimedia for Your Web Design?
We are a team of website designers and developers. Designing mockups, coding websites and making them interactive is what we do, and we go above and beyond in every website we design.
No matter how good your marketing efforts are, your website cannot be all that it should if it is not a beauty to behold. When we design your site from scratch or redesign your existing one for you, we never disappoint. And after we’re through with it, neither will your website!