Why Having a “Good” Website Isn’t Good Enough
The Importance of Having a Website
It’s 2015 and you have a business. You know you need an online presence. You know the importance of having a website. You even know why small businesses need a website.
What you may not know is that simply having a site isn’t enough anymore. Gone are the days when you could get a cheaply made site from your weird cousin who loves computers. Gone are the days when you could throw something together from GoDaddy or Wix. Gone are the days when you could make a .blogspot and start making money.
See, we’re in the age of website marketing. We’re in the age of responsive website design. We’re in the age of quality inbound marketing and for that you need more just any old site.
What’s the importance of having a website if that site doesn’t convert? Why do small businesses need a website if that site doesn’t turn visitors into customers? Simple – they don’t.
Lucky for you, you’ve stumbled upon TRC Multimedia. We’re website marketing experts. We’re responsive website development pros. We know how to build your site from the ground up and make it both visually striking and a conversion machine.
Why Small Businesses Need a Website
And here we get to the real importance of having a website – your site is your digital storefront. Would you walk into a store with the gutters falling off and dust in the windows? Of course not.
Well, having an out of date site is the internet equivalent of that. Having an out of date site is suicide for website marketing. Plain and simple. End of story.
In a world that’s increasingly dominated by corporations, small businesses are being pushed out of the market. This is true across the board. Retail? Wal-Mart dominates. Restaurants? McDonalds and fast food culture are crushing true innovation.
Why do small businesses need a website? To compete with the corporate giants. The playing field is level online. A tiny company with one employee can compete with Wal-Mart online, assuming their website is properly developed, designed, and marketed.
Remember what we said above? In today’s competitive world, in today’s cutthroat economy, being “good enough” isn’t enough. You need to be spectacular. Every small business needs a website, but not every small businesses’ website will be spectacular.
Well, that’s where TRC can help.
We can develop an amazing and responsive website for your company. We can make the importance of having a website translate to your bottom line. We can introduce you to the world of website marketing.
Call us today and learn how we can help grow your business.
Okay, by now you’re aware of the importance of having a website and why all small businesses need a website. You may still be confused by a term we keep throwing around – responsive sites.
A responsive website simply means a site that works, looks good, and provides an easy to navigate user experience on any device.
Did you know that, according to Google, 67% of consumers are willing to buy a product or service on their phones? That’s a ton of potential customers you’re losing out on if you don’t have a responsive website. Not to mention that search engines now give a rankings boost to websites that are deemed “mobile friendly” and penalize mobile sites that are “slow to load.”
Those nuggets of website marketing knowhow are on the house. We hope they help.
While making your site responsive may seem simple, it’s actually a complex process of coding, testing, and coding some more. Sure, you could figure it out yourself or get a friend to do it for you, but doing it yourself takes times and getting a friend to do it doesn’t guarantee quality.
Why Hire TRC for Your Website?
Why hire TRC Multimedia for your responsive website marketing? For the same reason that you’d hire bonded and insured contractors to build your store – we’re experts and will build you a site that looks amazing and converts traffic.
We won’t skimp on the mortar or use cheap, imported materials. Hiring us for your website development, design, and marketing is the same as having a “made in the USA” label. You know you’re getting quality work.
It’s that simple.
Call us now and learn how we can turn your “good enough” website into an absolute conversion machine.